info@cpgroupllc.com

7113 Three Chopt Road, Suite 204 | Richmond, VA

Top

Author: Elyssa Mackey

You may have noticed over the past few months that many individuals have been talking about Vero, which is a new social media platform that has seen a big jump in popularity recently. From 150,000 downloads to more than 3 million users in a week, Vero is the most downloaded social app this month, which has tons of people talking. Is Vero the latest social media platform to rise to prominence?

Instagram is one of the best social media platforms for homebuilders to showcase their homes, expertise, and brand since the platform is all about visuals. Who doesn’t love a beautiful picture of a new home? Even though posting stunning pictures or videos of floorplans, neighborhoods, amenities, and appliances is successful, homebuilders can also use the Custom Location feature to gain new leads through Instagram.

A couple weeks ago, I attended an informative PRSA Richmond workshop at VCU about how to capture a reporter’s attention and how thinking outside-of-the-box can be beneficial for securing media interest. With tips provided by Mary Ann Owens and Jeff South, two professors at VCU, this session covered new ways that PR pros are reaching out to reporters and how pitches have changed. The workshop offered a number of great insights to share. Check out some of the key takeaways: 

Of the 433 million Linkedin users, many view the business-oriented social media site as solely a means to finding a new job and to growing personal business networks. However, LinkedIn has many more exciting features, including company pages. LinkedIn company pages are a highly effective tool for companies looking to gain new business leads and build a positive online reputation.

Facebook has turned into an online marvel that has increasingly shaped the way we spend our time online. What started as a way for people to connect with friends has turned into a one stop shop for virtually everything. From news to events to marketplaces to buy and sell items, Facebook has become the go-to site for consumers. As a business, what are some useful Facebook tools that can help you connect with your audience?

Some things are just better in motion. Aside from the traditional graphic or video, animated GIFs are a fun alternative to capture your audience and keep them engaged. GIFs are a major trend in digital marketing and are currently shared even more than JPEG and PNG formats. The fact that people only remember 20 percent of the text they read without visuals is one reason that GIFS have become so popular. They convey emotion and information in a quick and entertaining way that many other mediums can’t match.

Pokemon Go uses augmented reality to “catch” Pokemon in real-world places.

This week has been exciting in that Facebook CEO Mark Zuckerberg announced at the F8 developer conference that we will see more platforms and apps using augmented reality, especially on Facebook and Instagram. This is a further testament to how marketing is moving into the digital landscape and isn’t looking back.