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Earlier this month, we joined more than 500 attendees at the annual Local Forecast Seminar in Richmond. The event, hosted by the Home Building Association of Richmond, takes a look at what lies ahead for the new home industry in Central Virginia. Always full of fascinating insights, this year’s event provided an overview of the economic conditions for home building, top design trends, and advice for home builders in the digital marketing space. Good news is that the economy’s fundamentals are strong and experts anticipate that the Richmond region should see about a three percent sales growth for new homes in 2018. That’s a solid prediction, albeit not as high as some had hoped. 

Spending a few days in Orlando, FL in early January might sound like a nice vacation, but I wasn’t there to enjoy the weather or theme parks. Rather, in the days leading up to the National Association of Home Builders’ (NAHB) massive trade show and conference, the International Builders Show, I was in a classroom with two dozen marketing professionals, builders, and developers for NAHB’s Master in Residential Marketing (MIRM) classes.

Instagram is one of the best social media platforms for homebuilders to showcase their homes, expertise, and brand since the platform is all about visuals. Who doesn’t love a beautiful picture of a new home? Even though posting stunning pictures or videos of floorplans, neighborhoods, amenities, and appliances is successful, homebuilders can also use the Custom Location feature to gain new leads through Instagram.

The communications industry is evolving rapidly here in the United States and across the globe. As the ways that we interact with one another change, communications professionals must adapt to reach audiences. The pace at which these shifts are occurring has picked up speed in the past decade as well. Recognizing the need to identify these challenges and the top trends, Cision and PR Week released their 2017 Global Communications Report. The study highlights a few obstacles for communicators and shows that certain communications channels, notably social media, continue to become more entrenched. Here’s our take on four of the top issues addressed in the report: