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computer2In the world of content marketing, the professional services industry has usually been ahead of the curve. Before this now common marketing practice even had a name, professional service providers tried to distinguish themselves through thought leadership and knowledge since that is the basis of their business. Whereas this particular industry sector has been at the forefront of content marketing, the execution of these pieces has not always been beneficial. Here are some best practices for firms to consider when undertaking a content marketing campaign:

social3A month ago, I had the wonderful opportunity of visiting a Communications class at Virginia Union University and sharing my personal insights and experiences with social media in business. My presentation, titled “The Benefits of Social Media For Your Business,” explained and gave examples of reasons why social media is beneficial to any type of business, and how social media is now a component of any business’ marketing strategy.

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HHHunt Communities Snow Day Photo Contest. (Photo courtesy of Carmen Doherty Photography)

More and more home buyers are using the Internet and social media to help them make decisions throughout the buying process. Many brands, including homebuilders, have trouble coming up with fresh, innovative, and authentic content to incorporate into their social media strategies to entice those potential buyers. However, there’s a simple and effective way to gain great content that comes straight from your target demographic. That’s where social media contests come into play!

blueprintArchitecture, engineering, and construction firms face a variety of challenges when it comes to public relations. The services that A/E/C companies offer are often complex and not highly visible. Firms need to secure permission from clients to discuss projects. There is uncertainty about how to communicate the work to non-professionals. All of these challenges can pose concerns for A/E/C firms, but there are some simple steps that you can use to craft a compelling story.