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holidaysAll of us at Commonwealth Partnerships wish our clients, friends, and colleagues a very happy holiday season and prosperous new year. The holidays are a perfect time to reflect and show gratitude. We’re so thankful for our amazing clients and incredible friends and colleagues. You all have helped to make 2015 the best year yet for Commonwealth Partnerships. We appreciate your friendship and support, and truly look forward to working with you every day. We’re excited for continued growth in 2016 and lots of new adventures together!

The end of the year is almost here so we thought it would be fun to take a look back at some of the most innovative and successful public relations campaigns from 2015. Before diving in, the World PR Report by the Holmes Report provided us with some great data in which to set the stage. The top drivers of growth in the PR industry over the past 12 months included: social media/online content management, multimedia content creation, and traditional media relations. There really shouldn’t be any surprises here but it does show the growing importance of actively creating new content on a continuous basis. All of these campaigns did just that:

RICHMOND, VA – December 8, 2015 – Commonwealth Partnerships announces that its co-founder and Partner Andrew K. Ryan was named among the top three best public relations practitioners under 40 in the United States today by Bulldog Reporter. The awards, which are judged by award-winning journalists from across the country, are recognized as a leader in the public and media relations industry.

socialmedia3Now that 2015 is coming to an end, it’s important to review some of the most successful social media changes and trends that took place within the last year. The overall trend for 2015 seemed to be about convenience and many of the changes that took place on social media were ways to get users to become more engaged. What were some of the best social media successes from 2015?

camerasSenior living communities and businesses face a number of inherent challenges when it comes to PR. Although mindsets are shifting, many still see “senior living” as the same thing as “nursing homes” and have deeply ingrained stereotypes about retirement communities, whether they are independent living, assisted living, or memory. Perception often creates reality and this is especially true in the senior living sector. It’s fairly common for a community’s executive director or sales and marketing director to hear how surprised someone is after a tour; he or she had no idea what senior living communities are really like. Shifting that perception and highlighting the value of senior living communities is a task that nicely aligns with a PR campaign. But how do you break through? With so many senior living communities in existence and in the pipeline, what makes you different?