We often get asked the question about how we measure traditional media relations. It is true that media relations is not as easy to measure as say – direct sales. However, it is actually very easy to measure the results of a campaign if you know what to look for. That is why it is essential for companies to develop goals and objectives before the first pitch goes out the door.
The first step in outlining your objective is bringing all of the stakeholders together to discuss the outcomes that the company hopes to achieve through a media relations campaign and asking them three simple questions: