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7113 Three Chopt Road, Suite 204 | Richmond, VA

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camerasSenior living communities and businesses face a number of inherent challenges when it comes to PR. Although mindsets are shifting, many still see “senior living” as the same thing as “nursing homes” and have deeply ingrained stereotypes about retirement communities, whether they are independent living, assisted living, or memory. Perception often creates reality and this is especially true in the senior living sector. It’s fairly common for a community’s executive director or sales and marketing director to hear how surprised someone is after a tour; he or she had no idea what senior living communities are really like. Shifting that perception and highlighting the value of senior living communities is a task that nicely aligns with a PR campaign. But how do you break through? With so many senior living communities in existence and in the pipeline, what makes you different?

Thanksgiving Day is a wonderful opportunity for us to take pause and reflect on all of the amazing gifts that we have in our lives. Since our company’s founding in 2009, Andrew and I have been fortunate to have such amazing support from friends, family, and clients. In honor of Thanksgiving, we would like to share what we are most thankful for.

computer_notebookDeveloping successful public relations campaigns that deliver results is a pressure felt by all public relations and communications professionals. Even individuals at organizations without a dedicated PR, communications, or marketing team are often tasked with developing a “PR game plan.” That may sound nice, but what does it actually mean?

Conducting research before you try to implement an idea is critical and this is especially true with public relations. Without the necessary planning, your idea is likely to fall flat and lead to an unneeded drain on resources and time. However, the process of crafting a strategic PR plan test your idea and refine it to ensure it’s as successful as possible. In short, PR plans can be very powerful tools. Here are five key components to effective PR plans:

Commonwealth Partnerships was pleased to host a special presentation last month about content marketing trends and tips. The event was a huge success and featured Troy Bell, Director of Marketing and Air Service Development at Richmond International Airport, Caroline Logan, Director of Corporate Communications at the Virginia Tourism Corporation, and Casey Werderman, Public Relations Senior Coordinator at CarMax. The panelists presented successful case studies of recent content marketing campaigns and addressed a wide array of issues, including planning for a campaign, tracking results, and the evolution and integration of marketing efforts.