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influencerInfluencer Marketing is becoming increasingly popular as a new type of marketing for both large and small brands.

An influencer is a person with a large following base who shares tips and tutorials for a specific niche on social media and on a blog. Using an influencer to help spread your message increases the visibility of your products and services. You’re essentially marketing to the influencer’s loyal audience and followers as well as your company’s, thus increasing engagement and your follower base. 

starAutumn may have officially started just a few days ago,  but for many organizations it’s already time to begin thinking about the holidays. The holiday season and end of the year offer wonderful opportunities to show your appreciation for clients, team members, and others. It also can be a great time for media outreach. To make the most of the upcoming holiday season, it’s important to plan appropriately and start planning now. Here are three areas where early holiday communications planning can make a big difference:

frontlinePeople purchase what they know. That goes for consumer goods and professional services. For example in his book, Descartes Error, Antonio Damasio, professor of neuroscience at the University of Southern California, demonstrates that people buy goods that they have an emotional response to. That response is usually the result of having tried it before or having a loved one/trusted friend recommend it. This should not come as a surprise given that our species thrives off of inter-connectedness, so why shouldn’t our buying behaviors reflect that?

videoWe are becoming an increasingly visual society. There are many who bemoan the shorter attention spans recorded today and the decline in reading, however humans have always been visual beings (think back to cave drawings and hieroglyphics). Today we have many more channels witch which to consume visual materials. And consuming it, we certainly are. On YouTube alone there are 4 billion video views a day and users watch 6 billion hours of video per month (yes, billions).  And demographics don’t matter when it comes to viewing videos. We all do it! As QuickSprout reported, online users between 35 – 54 are just as likely to view and search videos as users between 18 – 24.  The video revolution has been happening for many, many years and company’s need to identify how they can leverage video for their marketing and business development efforts. A key component of any successful video is its narrative, which ties the video together and keeps your audience’s attention. We’ve got five tips to develop effective video narratives that deliver:

writingThe key to success with any byline article for a business or trade publication is being able to demonstrate a unique set of skills or knowledge about a particular subject matter. There are three main reasons why professionals choose to write byline articles: (1) to share research; (2) to credential one’s expertise; and/or (3) to spark conversation over an opinion. All three of these are great reasons why professionals should write byline articles. However, here are some tips on what to stay away from: