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frontlinePeople purchase what they know. That goes for consumer goods and professional services. For example in his book, Descartes Error, Antonio Damasio, professor of neuroscience at the University of Southern California, demonstrates that people buy goods that they have an emotional response to. That response is usually the result of having tried it before or having a loved one/trusted friend recommend it. This should not come as a surprise given that our species thrives off of inter-connectedness, so why shouldn’t our buying behaviors reflect that?

videoWe are becoming an increasingly visual society. There are many who bemoan the shorter attention spans recorded today and the decline in reading, however humans have always been visual beings (think back to cave drawings and hieroglyphics). Today we have many more channels witch which to consume visual materials. And consuming it, we certainly are. On YouTube alone there are 4 billion video views a day and users watch 6 billion hours of video per month (yes, billions).  And demographics don’t matter when it comes to viewing videos. We all do it! As QuickSprout reported, online users between 35 – 54 are just as likely to view and search videos as users between 18 – 24.  The video revolution has been happening for many, many years and company’s need to identify how they can leverage video for their marketing and business development efforts. A key component of any successful video is its narrative, which ties the video together and keeps your audience’s attention. We’ve got five tips to develop effective video narratives that deliver:

writingThe key to success with any byline article for a business or trade publication is being able to demonstrate a unique set of skills or knowledge about a particular subject matter. There are three main reasons why professionals choose to write byline articles: (1) to share research; (2) to credential one’s expertise; and/or (3) to spark conversation over an opinion. All three of these are great reasons why professionals should write byline articles. However, here are some tips on what to stay away from:

HHHC SMWith the beginning of Fall quickly approaching, it’s time to enjoy the cooler weather, pumpkin treats, sweaters, and end of year planning! This time of year can be very hectic for businesses and consumers because of budgeting season, reporting, and the holidays. That is why it is critical to continue engaging with your audiences through a variety of different means. One of those is social media. Social media campaigns are a great way to re-energize constituents, boost thought leadership opportunities, and build more awareness. The emotional spirit during the holidays naturally leads online users to participate in social media contests and promotions. Since the holidays are coming up, we wanted to help you get ahead of the competition by sharing three of our favorite holiday social media campaigns. Maybe you can take snippets from the below campaigns to use for your own business marketing strategies this season.

auditNext week marks the unofficial end to summer with Labor Day weekend which means that everyone will be heading back to school. It also means the start of the dreaded budget planning season. Marketers across the country will be starting to pull together their projections for 2016 and creating reports to explain ROI on expenditures during 2015. Whereas budget season can be stressful, it also forces us to really examine what works and where there can be room for improvement for marketing efforts. As you go into your budget, here are some tips: