Developing successful public relations campaigns that deliver results is a pressure felt by all public relations and communications professionals. Even individuals at organizations without a dedicated PR, communications, or marketing team are often tasked with developing a “PR game plan.” That may sound nice, but what does it actually mean?
Conducting research before you try to implement an idea is critical and this is especially true with public relations. Without the necessary planning, your idea is likely to fall flat and lead to an unneeded drain on resources and time. However, the process of crafting a strategic PR plan test your idea and refine it to ensure it’s as successful as possible. In short, PR plans can be very powerful tools. Here are five key components to effective PR plans: