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nhrIt can be hard to stand out in a crowded field, as far too many companies know. As the number of communications channels increase it can be more challenging to reach your target market and differentiate yourself. Traditional awareness tactics, like advertising, is expensive and offers diminishing returns. Even media relations or social media alone are rarely enough to break through the deafening noise hitting all of us. Content marketing has grown in popularity, but the sheer number of content options can be overwhelming for many. If you’re feeling lost and searching for a marketing communications tool to help superharge your efforts, consider branded and expert reports.

video-grabMore and more businesses are subscribing to the trend of “Help Not Hype” when it comes to marketing strategies, which means that they are providing trusted, helpful, and useful information to prospective customers and audiences. No longer are the days of companies “hyping” how awesome they are. In order to gain trust among new clients and to keep them coming back, companies have to show they want to help. What better way to practice the trend of “Help Not Hype” than by incorporating useful and valuable videos into your social media strategy?

newspaperIt’s the middle of summer which means that people are dodging in and out of the office for vacations and time with family. Nowhere is this truer than in newsrooms across the United States. We often forget that there are actually people who have lives behind those bylines. That is why there can be increased frustration for some PR practitioners when it comes to pitching a story during the summer months. Here are some good tips to think about:

voiceWe all communicate with one another on a daily basis. Despite the constant stream of communication, from talking to sending texts and tweets, capturing your organization’s voice remains a challenge for many. Trying to relay a brand’s mission and purpose can seem much more complex than engaging in small talk, but it doesn’t have to be. It’s true that there might be more complex ideas to relate, however many of the same basic principles apply.

Finding your organization’s voice really comes down to finding your voice as a communicator. Having a clear voice is critical to establishing consistency, strength, and authenticity. So how do you find that voice? Here are five tips to help:

shareWord-of-mouth is without question the most powerful form of marketing there is, and social media sharing is really just word-of-mouth powered by technology. So in today’s world of social media and sharing, crafting engaging content is incredibly important to increasing your brand’s name recognition.

How do you make sure you’re creating content potential customers will want to share?  Here are five tips to increase your social sharing strategies: