It can be hard to stand out in a crowded field, as far too many companies know. As the number of communications channels increase it can be more challenging to reach your target market and differentiate yourself. Traditional awareness tactics, like advertising, is expensive and offers diminishing returns. Even media relations or social media alone are rarely enough to break through the deafening noise hitting all of us. Content marketing has grown in popularity, but the sheer number of content options can be overwhelming for many. If you’re feeling lost and searching for a marketing communications tool to help superharge your efforts, consider branded and expert reports.