April 21st was a big day on the calendars of many marketing, web, and search engine professionals. Dubbed “mobilegeddon,” that date indicated the rollout of Google’s mobile friendly update to its search algorithm. There was much fanfare and media hype about this change, which was not too dissimilar from the Y2K scare at the turn of the century. Much like Y2K, mobilegeddon really only came in with a whimper. What has the fallout been in the first few weeks since mobilegeddon?