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April 21st was a big day on the calendars of many marketing, web, and search engine professionals. Dubbed “mobilegeddon,” that date indicated the rollout of Google’s mobile friendly update to its search algorithm. There was much fanfare and media hype about this change, which was not too dissimilar from the Y2K scare at the turn of the century. Much like Y2K, mobilegeddon really only came in with a whimper. What has the fallout been in the first few weeks since mobilegeddon?

SocialMedia1With so many tweets, posts, comments, and shares taking place on a daily basis, it can be difficult to get a message across to your audience. That is why it is critical to strategically post content during higher traffic times. Not only will this ensure greater visibility on each individual social media platform, but will also help to drive traffic to that content. We’ve broken down Twitter, Facebook, and Google+ to show the best times and days to post. QuickSprout has an excellent infographic, which can be used as a quick resource when deciding when to post on social media.

video2It used to be that creating a great video was only accessible to big brands with the big marketing budgets, however, the power of video marketing has become something no business (large or small) can ignore.  With new technologies and shorter attention spans, video is becoming an invaluable tool to capture your audience.  With more and more businesses pushing to integrate video into their campaigns, here are five of the most frequently asked questions on how to make a great video campaign:

social4A lot of peer firms have been discussing the rise of the pay-to-play model that most social media platforms have transitioned to over the past few years. It is true that social media has become a very competitive market. Check out this fun little site called internetlivestats.com which shows just how much content is being produced by the second. That is a LOT! It is no wonder that businesses keep turning to paid advertising online to get their message through.

marketingWhen it comes to branding your business there is no shortage of challenges you might encounter along the way.  Moreover, the continued importance of social and digital media has given many companies the opportunity to create some great branding campaigns (and also a few gaffes).   Here are the five biggest brand mistakes a business could make – lest they end up on INC’s “brand blunders” list or Adweek’s yearly brand fails.