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7113 Three Chopt Road, Suite 204 | Richmond, VA

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HHHC SMExciting news for Twitter and Google! Both platforms announced on February 4th that they are working together so that tweets will be seen in Google search results as soon as they’re posted. What does this change mean for your search and social tactics? We’ve broken down the partnership and how it may affect your brand and organization online, both positively and negatively:

sl-handsWelcome back to the second post in a blog series exploring the senior living industry and three key target audiences: adult children, residents, and grandkids. By examining these audiences we’ll highlight how to reach them and why sales and marketing efforts should be geared to them. In our first installment we focused on the adult children of potential residents. Today, we turn to those residents directly. Although many assume that the adult children often make all the decisions, seniors are increasingly active in the search for senior living options. In fact, a recent Care.com survey found that seniors are overwhelmingly involved in search and decision making process for their living arrangement. Seniors had a say in the choice for a care provider roughly 70% of the time, according to the survey. Put bluntly, you need to appeal to the kids, but you can’t forget the parents. If mom and dad aren’t happy with the community, it’s unlikely they’ll end up there.