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new home marketing strategy tipsMarketing strategy and implementation should serve as the foundation for any home builder’s sales strategy. A strategic marketing plan will help a builder realize, or even, exceed their financial goals. This takeaway, more than any other, was repeated consistently for two days earlier this year in an Orlando classroom at the International Builders’ Show. This message also was relayed at the recent Local Forecast Seminar for the new home industry in Richmond, VA. Increasingly, builders are recognizing the powerful role that new home marketing can and should play in their success.

Earlier this month, we joined more than 500 attendees at the annual Local Forecast Seminar in Richmond. The event, hosted by the Home Building Association of Richmond, takes a look at what lies ahead for the new home industry in Central Virginia. Always full of fascinating insights, this year’s event provided an overview of the economic conditions for home building, top design trends, and advice for home builders in the digital marketing space. Good news is that the economy’s fundamentals are strong and experts anticipate that the Richmond region should see about a three percent sales growth for new homes in 2018. That’s a solid prediction, albeit not as high as some had hoped. 

Spending a few days in Orlando, FL in early January might sound like a nice vacation, but I wasn’t there to enjoy the weather or theme parks. Rather, in the days leading up to the National Association of Home Builders’ (NAHB) massive trade show and conference, the International Builders Show, I was in a classroom with two dozen marketing professionals, builders, and developers for NAHB’s Master in Residential Marketing (MIRM) classes.

Instagram is one of the best social media platforms for homebuilders to showcase their homes, expertise, and brand since the platform is all about visuals. Who doesn’t love a beautiful picture of a new home? Even though posting stunning pictures or videos of floorplans, neighborhoods, amenities, and appliances is successful, homebuilders can also use the Custom Location feature to gain new leads through Instagram.