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SL5Welcome back to the third and final post in a blog series exploring the senior living industry and three key target audiences: adult children, residents, and grandchildren. By examining these audiences we’ll highlight how to reach them and why sales and marketing efforts should be geared to them. In our first installment we focused on the adult children of potential residents and the vital role they play in senior living decision making. We also took a look at how seniors are increasingly involved in their living choices. Today, we’ll discuss a group that is all too often overlooked: grandchildren. As our society ages and lives longer those grandchildren are often adults when their grandparents are considering senior living options. When talking about grandkids, it’s easy to think of younger children coming to visit their grandparents, but this population of grandchildren can span decades and is increasingly involved in decision making scenarios for their grandparents.

computer_notebookDeveloping a content marketing strategy can be a daunting task because it can include everything from blogs and infographics to events and design work.  Almost anything can fall under “content marketing.”  Content marketing focuses on owning media, not renting it, according to the Content Marketing Institute.  So what does that mean for you when you’re considering content marketing strategies?