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Welcome back to the final post in our three-part series on thought leadership PR! With this final installment, we’ll explore how to leverage your PR results as much as possible and repurpose them for other thought leadership and business development opportunities. For a recap on what we’ve covered already, take a look at our first installment on finding thought leadership opportunities and our second installment on conducting thought leadership PR outreach.

The lives of marketers never seems to slow down – that is especially true during the holiday season. However it is important to take a step back during the month of December and assess your accomplishments from the past year to ensure that you are making smart decisions for next year. More importantly, these benchmarking reports will be greatly appreciated by your boss and/or supervisor, which may help as year-end bonuses are distributed.

As we talked about last month in our posts on marketing your community to Millennials and Generation X, each generation expects certain characteristics when thinking about where they would like to live. That is true for the Boomer generation as well. Every day between 8,000 and 10,000 Baby Boomers in the United States reach the age of 65. However, unlike previous generations, they are not as excited about throwing away their independence for a senior living facility.

Welcome back to our three-part series on thought leadership PR! In this post, we’ll take a look at what happens after you’ve identified your area of expertise. The key question at this stage is how to promote your thought leadership and secure PR opportunities. For a recap on what we’ve covered already, take a look at our previous blog post on finding thought leadership opportunities.

With so much information constantly being transferred on social media, it can become difficult to determine which information is useful and which information is unrelated for your business insights. For those who are new to analyzing behavior on social media, there are any number of snags that make it tough to find the meaning in all the mess. What are the major goals of businesses on social media today? Below are the top four ways businesses use social media: