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Social media is ever evolving and it’s important to stay up-to-date with the most current trends online. Here is a list of the top 5 social media trends to look out for in 2015:

  1. Images, Images, Images: Although graphics and sharing images became a big trend in 2014, images are going to have an even greater influence socially in 2015. Research for Zabisco shows that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. If brands haven’t started using graphics more than text in their posts, they definitely will in the upcoming year. Why are visuals so important online? Visual content is shareable and easily tells a story about your organization. Consumers want to relate to organizations they follow on social media, and graphics are the simplest and most significant way to be relatable.

Welcome back to the final post in our three-part series on thought leadership PR! With this final installment, we’ll explore how to leverage your PR results as much as possible and repurpose them for other thought leadership and business development opportunities. For a recap on what we’ve covered already, take a look at our first installment on finding thought leadership opportunities and our second installment on conducting thought leadership PR outreach.

The lives of marketers never seems to slow down – that is especially true during the holiday season. However it is important to take a step back during the month of December and assess your accomplishments from the past year to ensure that you are making smart decisions for next year. More importantly, these benchmarking reports will be greatly appreciated by your boss and/or supervisor, which may help as year-end bonuses are distributed.

As we talked about last month in our posts on marketing your community to Millennials and Generation X, each generation expects certain characteristics when thinking about where they would like to live. That is true for the Boomer generation as well. Every day between 8,000 and 10,000 Baby Boomers in the United States reach the age of 65. However, unlike previous generations, they are not as excited about throwing away their independence for a senior living facility.

Welcome back to our three-part series on thought leadership PR! In this post, we’ll take a look at what happens after you’ve identified your area of expertise. The key question at this stage is how to promote your thought leadership and secure PR opportunities. For a recap on what we’ve covered already, take a look at our previous blog post on finding thought leadership opportunities.