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It’s that time of the year! The leaves are changing colors, mornings are a little chillier, and the holidays are right around the corner. For most companies, the Fall signifies budgeting and plan preparation for the next year. This is especially true for marketing departments. As you begin to plan for next year, it is important to take a step back and figure out exactly which tactics are going to provide the best return on investment. Here are some recommendations on how quantitative data can be useful when determining your budgets.

If you have social media accounts for your business, then at some point you’ll encounter negative comments online. An unsuccessful product, poor customer service, and customers unhappy with their overall experiences may lead to negative remarks on Facebook or Twitter. According to Digimind, 80% of consumers have received advice through a social media outlet regarding which product or service to purchase. What are the best practices when handling negative comments? It says a lot about you and your business on that way that negativity on social media is addressed. Here are the top methods for responding to unhappy users on social media:

As relationships between organizations and customers/clients evolve, more buyers are looking for individuals and companies they can trust. They want to work with someone who is seen as an expert in his or her field and is a trusted resource. This type of relationship is especially true in the B2B world as every professional service and A/C/E firm knows. Gaining the necessary expertise to serve clients takes time, diligence, experience, and hard work. However, that expertise doesn’t become valuable until you leverage it. If no one is aware of your unique skills they won’t help you land new business.

The official announcement today that Stone Brewing Co. has selected Richmond for the location of its East Coast production facility is a significant economic development victory for the City and the region. Gov. Terry McAuliffe announced the deal this afternoon at the Governor’s Mansion. Stone’s Richmond plant will be located in the Fulton section of the city’s East End and is expected to be a catalyst for redevelopment and additional investment in the area.