It’s that time of the year! The leaves are changing colors, mornings are a little chillier, and the holidays are right around the corner. For most companies, the Fall signifies budgeting and plan preparation for the next year. This is especially true for marketing departments. As you begin to plan for next year, it is important to take a step back and figure out exactly which tactics are going to provide the best return on investment. Here are some recommendations on how quantitative data can be useful when determining your budgets.