For the past year or so, when we log on to Facebook, Twitter, or another social media profile, we’re seeing more and more sponsored posts and ads. Embedded in our news feeds or populated as display ads, we can’t seem to escape social media ads. And there’s a few reasons for it. They are very effective and make social media platforms a lot of money. In fact, some social media platforms, like Facebook, are becoming increasingly “pay-for-play.” Facebook has diminished the organic reach of business pages, putting more pressure on companies to sponsor or boost content in order to be seen by more users.