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According to an article posted by The Lincolnite, we digest the data equivalent of 174 newspapers per day.  What this means is that the information you want to communicate, in order for it to be remembered, has to stand out from the rest in this age of information overload.  In order to effectively communicate data, infographics are a dynamic resource that can help push your information to the forefront of a client’s mind.

For years, when working on a real estate or transportation project, the developer or public entity leading the project was often seen front-and-center. This is still the case in many developments, but increasingly the architect, engineering firm, or construction company is finding itself in the public spotlight. Those types of firms have not traditionally invested in community relations programs. As players behind the scenes, they weren’t called on for significant interaction with the public and key other constituencies. All of that has changed in the wake of the Great Recession and the return of large-scale public projects, especially in the transportation sector. As A/C/E firms become more central players — and often pointed at as the scapegoat when a projects takes a bad turn — community relations and external communications should take greater priority.

Tony Robbins, the iconic motivational speaker and author, often says that it’s not what we do once in a while that shapes our lives. It’s what we do consistently. This statement can just as easily be applied to companies. Organizations are defined by what they do day after day and how they talk about themselves. If your firm has conflicting or even inconsistent messages, it will be much more difficult to highlight what makes you unique and why a potential customer or client should hire you. Just think about it. If all of your employees have different answers when asked about your company’s services or vision, what does that mean? If you have difficulty explaining who you are and what you do, why should others work with you?

When one thinks about a brand, we often recall consumer products like cereal, coffee, or even cars. However, brands are also important for real estate and senior living projects. The typical consumer (including businesses) has a visceral sense of what a brand means to them. This can be grounded in fact or through perceptions collected by external forces such as news outlets, friends, colleagues, and even social media.