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For the past year or so, when we log on to Facebook, Twitter, or another social media profile, we’re seeing more and more sponsored posts and ads. Embedded in our news feeds or populated as display ads, we can’t seem to escape social media ads. And there’s a few reasons for it. They are very effective and make social media platforms a lot of money. In fact, some social media platforms, like Facebook, are becoming increasingly “pay-for-play.” Facebook has diminished the organic reach of business pages, putting more pressure on companies to sponsor or boost content in order to be seen by more users.

Any organization, no matter its sector, often focuses most of its communications attention on external audiences. It’s not surprising, since many key constituencies, whether client or otherwise, tend to be outside of the organization. However, far too often companies see communications efforts as zero sum. With such an outward focus, it’s easy to lose site of internal audiences. Internal communications — which can really be considered internal marketing and PR campaigns — are critical for the success of all organizations.

According to an article posted by The Lincolnite, we digest the data equivalent of 174 newspapers per day.  What this means is that the information you want to communicate, in order for it to be remembered, has to stand out from the rest in this age of information overload.  In order to effectively communicate data, infographics are a dynamic resource that can help push your information to the forefront of a client’s mind.