Social Media Essential Component for Professional Service Firms

B2B companies have been slow to embrace the benefits of social media. In a 2012 report by McKinsey Global Institute, only 13 percent of professional service firms indicated that they saw any value to using social media. This is a dangerous perception which could end up costing those firms significant opportunities. We would like to discuss our top four reasons as to why social media should be an essential component of any professional service firm’s’ marketing strategy.