7113 Three Chopt Road, Suite 204 | Richmond, VA


The notion that word of mouth and referrals are marketing gold has been a well-understood reality for decades. As these movements have been steadily migrating online, even sectors that seem immune to online reviews are feeling the effects. Take the role of online reviews for senior living communities. Whether independent living, assisted living, or nursing homes, potential residents and their loved ones are looking for guidance online. The best guidance can come from existing residents and their positive reviews can serve as a critical marketing tool.

B2B companies have been slow to embrace the benefits of social media. In a 2012 report by McKinsey Global Institute, only 13 percent of professional service firms indicated that they saw any value to using social media. This is a dangerous perception which could end up costing those firms significant opportunities. We would like to discuss our top four reasons as to why social media should be an essential component of any professional service firm’s’ marketing strategy.