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Interview opportunities can come in varying forms and subject matter experts, especially those at professional service firms, should be familiar with the most common types of media interviews. As with any situation, how you communicate with someone may change depending on the channel that you’re using (i.e., email versus phone or in-person versus a letter). The same is true for interviews. The tips covered in last month’s blog post provide a solid foundation to prepare for a media interview, but in this post we’ll take a deeper dive and review the two most common interview scenarios: phone interview and on-camera interview.

Commonwealth Partnerships is honored to have been recognized with a 2017 Virginia Public Relations Award. Along with Keiter and HHHunt, we we received an Award of Merit in the Media Relations category for a story we helped coordinate about the importance of adoption benefits in the workplace. The story was prominently featured on the front page of the Sunday Business section in the Richmond Times-Dispatch and highlighted the  leading adoption benefits at Keiter and HHHunt.

Some things are just better in motion. Aside from the traditional graphic or video, animated GIFs are a fun alternative to capture your audience and keep them engaged. GIFs are a major trend in digital marketing and are currently shared even more than JPEG and PNG formats. The fact that people only remember 20 percent of the text they read without visuals is one reason that GIFS have become so popular. They convey emotion and information in a quick and entertaining way that many other mediums can’t match.

Pokemon Go uses augmented reality to “catch” Pokemon in real-world places.

This week has been exciting in that Facebook CEO Mark Zuckerberg announced at the F8 developer conference that we will see more platforms and apps using augmented reality, especially on Facebook and Instagram. This is a further testament to how marketing is moving into the digital landscape and isn’t looking back.