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Imagery – graphics, photos, GIFs, and more – are no longer an option in social media posts. They are central to creating great content that your audience will engage with. In fact, if an image is paired with relevant information, people will retain that information 65% better than information presented as plain text.

Yet, many marketers spend a large budget and an even larger amount of time creating images only to find that they receive little to no engagement on Facebook. When you’re creating one-of-a-kind images for your brand, it’s important to consider the following tips:

Negotiation is a valuable business and communication skill for any professional. Negotiating with someone else doesn’t just happen in an office or a boardroom sitting across a table from someone else. We are constantly negotiating as we navigate our daily lives at work and home. Sure, different situations require distinct negotiation and communication tactics and the stakes vary widely from one negotiation to the next, but the core principles of the best negotiators stay the same. That’s one of the key lessons learned last week at the annual conference of the Society of Marketing Professional Services’ Virginia Chapter. There were a number of insightful presentations with great takeaways, but the one that stood out the most was “The Cartography of Negotiation” by Scott Wayne of The Frontier Project. Scott outlined tools and tips to enhance your negotiating skills. Here are my three biggest lessons:

It’s only February and 2017 has already been a wild year for marketing professionals! From fake news to ongoing disruptions in how people consume information, the communications landscape remains challenging. Despite the many hurdles, opportunities abound and there are exciting new ways to reach your target audience in an engaging manner. But, what really works and how do you manage it?

The multifamily market has been hot for a number of years and often the bright-spot in new home construction and development. However, prominent multifamily leaders expressed concern that a slowdown, albeit temporary, is on the horizon. Andrew attended several seminars with leading multifamily voices and here are some of the top highlights: