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7113 Three Chopt Road, Suite 204 | Richmond, VA

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pr-word-cloudWe’ve all heard the sayings about a “jack of all trades and master of none” or “the same shoe doesn’t fit everyone.” There’s a reason that these adages are so common: they’re true.

When Mike and I started our own PR and communications firm in 2009, we had a passion for the real estate industry. We believed then – and still do today – that an industry-focused model was the best approach for our firm. Why?

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Elyssa and Ann Wylie in New York City.

Have you taken a step back to look at your content marketing and writing recently?

There’s always room for improvement. That’s why I was ecstatic to attend Ann Wylie of Wylie Communication’s Content Writing Workshop in New York City a couple weeks ago.

With her tips, I learned how to improve readability online by engaging your target audience with shorter writing. Check out some of the key takeaways from the workshop:

pohMore and more home buyers are using the Internet and social media to help them make decisions throughout the buying process. Looking for new ways to connect with buyers, home builders and even new home developer should take advantage of the most popular visual social platform: Instagram. With more than 500 million users and 40 billion pictures that have been shared to date on Instagram, homebuilders and developers can use the platform to promote your homes, expertise, and brand online!

Here are four ways to leverage Instagram right away:

nmmaWe’ve got some big news to share: Commonwealth Partnerships won multiple awards in a national senior living awards program! We were honored for our work by the 25th annual National Mature Media Awards, which recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults. We’re passionate about providing strategic communications services for senior living providers and are so appreciative of this recognition!