The size of newsrooms around the country continues to shrink. Last year, the American Society of News Editors released a report that once again showed double digit decline in newsroom counts. This contraction is difficult for journalists and takes a toll on that industry. It also can result in challenges for public relations professionals. With fewer reporters and producers in newsrooms, those who remain are often covering multiple beats and handling many stories at once. The ability to break through can be difficult for PR pros. Sometimes a press release or pitch simply won’t cut it and get the attention a story might deserve. That’s why we need to get creative when it comes to positioning stories and one such way is by offering journalists something different: an experience.