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Awards and Rankings

Fall arrives this week and with it comes the official start of not just pumpkin spice season, but awards season. Although award programs take place throughout the year, a great many industry association, trade publications, and local news outlets solicit award nominations in the fall and early winter. We’ve discussed awards programs on the blog in the past. There are lots of great tips about the content that makes up an awards submission, but as much as anything else, successful award nominations are a process that needs to be managed efficiently and effectively. We’re here to help! Here are the three proven steps to help you manage your next awards submission and bring home the gold:

It’s only February and 2017 has already been a wild year for marketing professionals! From fake news to ongoing disruptions in how people consume information, the communications landscape remains challenging. Despite the many hurdles, opportunities abound and there are exciting new ways to reach your target audience in an engaging manner. But, what really works and how do you manage it?

Awards1As August and the summer winds down, fall is fast approaching. Not only does that mean pumpkin-spiced everything, but also awards nomination season. Many of the biggest industry awards for A/E/C firms issue their call for nominations in the fall and early winter. Now is the time to start thinking about your best projects and if they’re truly awards worthy. Crating compelling and innovative award submissions can be tricky for architects, engineers, and general contractors. The projects these A/E/C firms tackle are complex and technical. However, if you dig a alittle deeper you might be surprised!

awardsCommonwealth Partnerships was honored to receive four awards of merit at the Virginia Public Relations Awards this week. PRSA Richmond, which organizes and hosts the event, recognized a number of professionals and organizations from around Virginia. The awards ceremony, held at the stunning Virginia Museum of Fine Arts, was a great opportunity to celebrate the success of our clients and hear about other award-winning campaigns. During the course of the awards ceremony, a few common characteristics emerged for many of the tactics and campaigns that were recognized with awards. We thought it would be helpful to share the most important components of a successful campaign. Here are four keys to create an award-winning PR and communications campaign:

Awards1As summer comes to a close, we’re about to enter the height of awards season! No, I’m not talking about the upcoming Emmy awards and we’re nowhere near Hollywood’s official awards season that seems to stretch on for months at the beginning of the year. Rather, I’m referring to personal and industry awards, many of which are currently open or will soliciting call for nominations in the coming weeks and months. From top 40 under 40 to projects of the year, every industry offers awards opportunities. As we’ve previously discussed, awards can be great credentialing tools. However, crafting successful award entries takes time and a creative story. Before you dive into awards season, here are five questions you need to ask:

I was skimming through my issue of Virginia Living magazine recently and found myself motivated to try some of the restaurants that were featured in their annual ‘Best of’ list. Realistically, I am not going to drive to Warrenton or Roanoke to get a burger – but the list did get me thinking about the power that lists/awards/rankings have on consumers. We are instinctually driven to products or services that have been “credentialed” by an outside party.

The notion that word of mouth and referrals are marketing gold has been a well-understood reality for decades. As these movements have been steadily migrating online, even sectors that seem immune to online reviews are feeling the effects. Take the role of online reviews for senior living communities. Whether independent living, assisted living, or nursing homes, potential residents and their loved ones are looking for guidance online. The best guidance can come from existing residents and their positive reviews can serve as a critical marketing tool.