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Investing in professional development and continuing education is critical for professionals who want to enhance their skills. It’s also a necessity for better client service. This belief reminds me of a favorite and well-known quotation from poet William Butler Yeats: “Education is not the filling of a pail, but the lighting of a fire.” To me, this quotation captures that education isn’t static. It’s not something that stops when school ends. Education is a life-long effort and one that requires ongoing work. As professionals, we have a variety of professional development and educational opportunities available to us, especially in the form of professional certifications. Whether working at an agency and serving clients externally or in-house and collaborating with internal stakeholders, professional certifications showcase your commitment to your profession and demonstrate that you continue to hone and refine your craft, which in turn benefits internal and external clients.

Interview opportunities can come in varying forms and subject matter experts, especially those at professional service firms, should be familiar with the most common types of media interviews. As with any situation, how you communicate with someone may change depending on the channel that you’re using (i.e., email versus phone or in-person versus a letter). The same is true for interviews. The tips covered in last month’s blog post provide a solid foundation to prepare for a media interview, but in this post we’ll take a deeper dive and review the two most common interview scenarios: phone interview and on-camera interview.

media trainingThe adage that it takes a lifetime to build a reputation but only seconds to destroy one or that you only make a first impression once can be applied to a wide array of scenarios, including your interactions with the media. It’s always surprising, then, why so many people think that can just “wing it” when it comes to media interviews. This approach is common across many industries, but especially true when it comes to professional service firms. Whether accountants, investment advisors, lawyers, financial planners, architects, or engineers, subject matter experts in complex fields too often miss the mark when provided with media opportunities. The reasons as to why so many professionals take this view could be the subject of an entire blog post. Rather than focus on the problem, I want a take a closer look at a reasonable solution that works: media training and interview prep.

It’s only February and 2017 has already been a wild year for marketing professionals! From fake news to ongoing disruptions in how people consume information, the communications landscape remains challenging. Despite the many hurdles, opportunities abound and there are exciting new ways to reach your target audience in an engaging manner. But, what really works and how do you manage it?

The New Year has finally arrived! Many of us were happy to say goodbye to 2016 and usher in a fresh start earlier this week. Among the many revelations over the past year, 2016 lifted the veil on some tried and true PR and communications trends which have been deteriorating for some time. From the way that fake news is impacting media relations to the transformation of a one-click culture to the ways we consume content, let’s take a look at some of the biggest PR communications trends that we’re watching in 2017.

gcrAs 2016 comes to a close, this is a perfect time to look ahead to next year and beyond. Rather than offer some predictions — don’t worry, Mike will be doing just that in an upcoming article for PR News and we’ll share his insights — I want to take a bigger-picture look at the PR sector. As a participant at PRSA’s 2016 International Conference in October, I was fortunate enough to attend a breakout session on the USC Annenberg Center for Public Relations’ “Global Communications Report 2016.” So what the does the next five years look like for the PR industry? There’s lots of good news, but some challenges ahead as well. Here are my top five takeaways for the future of PR:

pr-word-cloudWe’ve all heard the sayings about a “jack of all trades and master of none” or “the same shoe doesn’t fit everyone.” There’s a reason that these adages are so common: they’re true.

When Mike and I started our own PR and communications firm in 2009, we had a passion for the real estate industry. We believed then – and still do today – that an industry-focused model was the best approach for our firm. Why?