info@cpgroupllc.com

7113 Three Chopt Road, Suite 204 | Richmond, VA

Top

Social Media

Facebook has turned into an online marvel that has increasingly shaped the way we spend our time online. What started as a way for people to connect with friends has turned into a one stop shop for virtually everything. From news to events to marketplaces to buy and sell items, Facebook has become the go-to site for consumers. As a business, what are some useful Facebook tools that can help you connect with your audience?

Some things are just better in motion. Aside from the traditional graphic or video, animated GIFs are a fun alternative to capture your audience and keep them engaged. GIFs are a major trend in digital marketing and are currently shared even more than JPEG and PNG formats. The fact that people only remember 20 percent of the text they read without visuals is one reason that GIFS have become so popular. They convey emotion and information in a quick and entertaining way that many other mediums can’t match.

Pokemon Go uses augmented reality to “catch” Pokemon in real-world places.

This week has been exciting in that Facebook CEO Mark Zuckerberg announced at the F8 developer conference that we will see more platforms and apps using augmented reality, especially on Facebook and Instagram. This is a further testament to how marketing is moving into the digital landscape and isn’t looking back.

Imagery – graphics, photos, GIFs, and more – are no longer an option in social media posts. They are central to creating great content that your audience will engage with. In fact, if an image is paired with relevant information, people will retain that information 65% better than information presented as plain text.

Yet, many marketers spend a large budget and an even larger amount of time creating images only to find that they receive little to no engagement on Facebook. When you’re creating one-of-a-kind images for your brand, it’s important to consider the following tips:

It’s only February and 2017 has already been a wild year for marketing professionals! From fake news to ongoing disruptions in how people consume information, the communications landscape remains challenging. Despite the many hurdles, opportunities abound and there are exciting new ways to reach your target audience in an engaging manner. But, what really works and how do you manage it?

social-mediaWith 2016 coming to a close, the major social media platforms are looking ahead and implementing various changes to make the user experience even better for next year. Thus, Facebook, Twitter, and Instagram have rolled out some new features that will make it more convenient for you to stay on each platform longer. Check out these new social media changes that were announced this past month:

pohMore and more home buyers are using the Internet and social media to help them make decisions throughout the buying process. Looking for new ways to connect with buyers, home builders and even new home developer should take advantage of the most popular visual social platform: Instagram. With more than 500 million users and 40 billion pictures that have been shared to date on Instagram, homebuilders and developers can use the platform to promote your homes, expertise, and brand online!

Here are four ways to leverage Instagram right away:

ComputerProfessional service firms come in all shapes and sizes! Regardless of their services, they provide valuable insights to clients in their specific fields. These insights can be used for marketing and business development, but that can sometimes be easier said than done. Many firms have trouble leveraging their experience for business development. There’s lots of upside, even on social media. Check out some of these tips that professional service firms should implement in their social media strategies to promote their work and drive new business: