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It’s only February and 2017 has already been a wild year for marketing professionals! From fake news to ongoing disruptions in how people consume information, the communications landscape remains challenging. Despite the many hurdles, opportunities abound and there are exciting new ways to reach your target audience in an engaging manner. But, what really works and how do you manage it?

videoAs Americans spend more time online — whether through a mobile device or desktop computer — we’re also consuming more video than ever before. A new report from eMarketer found that the average American adult consumes more than 5.5 hours of video content a day. That’s a lot of video! Not all of it is in the form of video testimonials, but increasingly Americans are more likely to consume video than other types of content.

videoWe are becoming an increasingly visual society. There are many who bemoan the shorter attention spans recorded today and the decline in reading, however humans have always been visual beings (think back to cave drawings and hieroglyphics). Today we have many more channels witch which to consume visual materials. And consuming it, we certainly are. On YouTube alone there are 4 billion video views a day and users watch 6 billion hours of video per month (yes, billions).  And demographics don’t matter when it comes to viewing videos. We all do it! As QuickSprout reported, online users between 35 – 54 are just as likely to view and search videos as users between 18 – 24.  The video revolution has been happening for many, many years and company’s need to identify how they can leverage video for their marketing and business development efforts. A key component of any successful video is its narrative, which ties the video together and keeps your audience’s attention. We’ve got five tips to develop effective video narratives that deliver:

video-grabMore and more businesses are subscribing to the trend of “Help Not Hype” when it comes to marketing strategies, which means that they are providing trusted, helpful, and useful information to prospective customers and audiences. No longer are the days of companies “hyping” how awesome they are. In order to gain trust among new clients and to keep them coming back, companies have to show they want to help. What better way to practice the trend of “Help Not Hype” than by incorporating useful and valuable videos into your social media strategy?

video2It used to be that creating a great video was only accessible to big brands with the big marketing budgets, however, the power of video marketing has become something no business (large or small) can ignore.  With new technologies and shorter attention spans, video is becoming an invaluable tool to capture your audience.  With more and more businesses pushing to integrate video into their campaigns, here are five of the most frequently asked questions on how to make a great video campaign:

Commonwealth Partnerships was pleased to host a special presentation on Monday on the state of the business media in Virginia. The event was a huge success and featured Greg Gilligan, Business Editor of the Richmond Times-Dispatch, Robert Powell, Editor of Virginia Business Magazine, and Michael Schwartz, Editor of Richmond BizSense. The panelists addressed a wide array of issues, including how the business landscape has changed in the Richmond region, the evolution of business news, and what they’re watching in 2015.

videoThere has never been a more important time to integrate video into your marketing strategies.  Why?  Over six billion hours of video is watched every month according to the Content Marketing Institute.  Add in that YouTube has over one billion unique visitors every month and reaches the 18-34 year old market more than any cable network, according to the site’s own tracking metrics.  Plus, other social media platforms, including Facebook and Vine, encourage videos as our society becomes more video-oriented. Given these trends – heck, YouTube is the second most popular search engine – it is increasingly important to include video in your marketing strategy.

According to Alexa Internet, Inc., YouTube is the third most popular website in the world. That should not come as a surprise since most of the individuals living today have been consuming information through television for decades. The next logical source to find video is through the internet. As a matter of fact, a new Neilsen study finds that adults between 50 – 64 years old are now watching at least 19 minutes of digital videos a day.