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How to Leverage Facebook for Your Business

Facebook has turned into an online marvel that has increasingly shaped the way we spend our time online. What started as a way for people to connect with friends has turned into a one stop shop for virtually everything. From news to events to marketplaces to buy and sell items, Facebook has become the go-to site for consumers. As a business, what are some useful Facebook tools that can help you connect with your audience?

  • Call-to-Action Button: Facebook allows even more ways for people to interact with businesses via the call-to-action buttons. Designed to bring a business’ most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’ goals. The most popular buttons are: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video. Facebook users can experience your services without ever leaving the platform.

If you have a partnership with a third-party app supported by Facebook, then you can add a call-to-action button linking to their services as well.

For instance, “You can now buy tickets to events directly though Facebook’s partnerships with Ticketmaster, Eventbrite and Fandango. You can also get price quotes or request appointments at salon and have those businesses confirm times with you via Facebook’s Messenger app,” says Mark Zuckerberg.

  • Recommendations: When a user writes a post seeking advice on local places or services, they have the option to turn on Recommendations. Friends can then comment on the post with suggestions of a place, which will then be saved on a map with directions. Instead of users turning to Yelp or Foursquare, they are now staying on Facebook to check out reviews and suggestions from friends for services and local businesses.
  • Job Postings: Businesses can post job openings and future employees can easily find job descriptions and applications under the Jobs tab on the left-hand side of a business’ page. This new experience helps you find qualified people where they’re already spending their time—on Facebook and on mobile. Prospective employees no longer have to go to another website to apply for a job with your business, they can do it directly through Facebook.
  • Facebook Live: Video is increasingly critical in most social strategies, especially with Facebook users watching more than 100 million hours of video per day on the platform. Facebook Live is a great way to give your audience sneak peeks of a new product, show company culture, promote an event, and more. The next time that you have a big announcement, use Facebook Live to capture the moment. All your businesses’ followers will be notified when you go live, so they’ll know when to tune in and watch.

The social media giant essentially wants to extend the time users spend on its platform by giving them fewer reasons to leave when they need to complete a task. Facebook is accomplishing this goal. Facebook Business Pages can help you reach existing and new customers where they’re already spending time, making it easier than ever for them to find the information they need from your business to get things done.

As a communications specialist, Elyssa develops creative and strategic campaigns for clients. She is especially passionate about social media and loves to craft compelling content.