Recent Social Media Updates You Should Know
The third quarter has been a busy one for social media! With 2017 more than halfway over, the major social media platforms are looking ahead and implementing various changes to make the user experience even better for 2018. Check out these new social media changes that were announced in September:
- Character Limit: Twitter announced this week that it’s doubling the character limit of tweets from 140 characters to 280 characters. Right now, the 280-character limit is only on a small group of accounts. However, Twitter plans to roll out the new character limit by the end of the year to everyone. Jack Dorsey, Twitter’s CEO, explains, “Many of you have been tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint.” Get used to seeing paragraph-sized tweets in your timeline very soon!
- Event RSVPs: Facebook now allows advertisers to send targeted ads to those who RSVP’d to one of your Facebook events. How it works is that Facebook will create a custom audience of everyone who RSVP’d to an event one your Facebook Business page. With this new feature, companies can specifically target those who are actively interested in your company or brand. Learn more from this Hootsuite article.
- Instagram Monitoring: You can now monitor and respond to Instagram accounts that are connected through your Facebook profile and pages. Just like a Facebook notification, you can now receive notifications any time someone likes or comments on one of your Instagram posts. This new update could help keep your reporting and monitoring more organized.
- Stories on Desktop: Originally when Instagram Stories rolled out onto the platform earlier this year, you could only view the stories on your phone. Now, Instagram Stories will soon be available to view on your desktop. This is a great opportunity for businesses to expand their reach even further, since you can now view Stories on more than one device.
- Sub Boards: Pinterest recently announced that pins will soon be even more organized with sub boards, or “sections.” This new feature will be available to all Pinterest users beginning in the next couple weeks, and will allow you to create sub folders within folders on the platform. For instance, if you’re a homebuilder, you can now organize all the floorplans offered into subfolders. Organizing your online ideas has just gotten even easier!
Although many of these updates may seem minimal, they all fall under the trend of making social media more convenient for the user. People are staying on social media longer and are using the platforms for more than just creating statuses and uploading pictures. It will be interesting to see how these changes will alter brand social strategies in 2018.