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Resources for You

resources

We believe it’s important to serve as a resource for the industries in which we work. We consistently write and present on PR and marketing solutions for the real estate, A/C/E, and senior living sectors. Our thought leadership provides tips and best practices to help you. Please find below a sample of articles that provide a great deal of information and tips for the sectors within which we’re active. We hope you find them helpful!

 

Online Reputation Management Tips for Home Builders
Andrew Ryan and Elyssa Bernstein share a variety of online reputation management tips and best practices for home builders. To read the complete article from Professional Builder magazine, click here.

 

Guide to Successful Social Media Contests
Mike Gray, Andrew Ryan, and Elyssa Bernstein analyze eight steps to create the ultimate and successful social media contest. To read the full article in PRSA’s Tactics magazine, click here.

 

Communications Key in M&A Deals
Mike Gray addresses the importance of building a strategic communications plan before embarking on an M&A transaction in the real estate, A/E/C, or senior living industries. To read the full article from Virginia Business magazine, click here.

 

Reputation Management Strategies for Senior Living Providers
Mike Gray and Andrew Ryan explore the evolving landscape and growing importance of online reputation management for senior living communities and providers. To read the full article that appeared in McKnight’s Senior Living, click here.

 

Proactive Communication Adds Value in A/E/C Projects
Mike Gray and Andrew Ryan discuss the need for more community relations and proactive communications strategies for A/E/C projects, especially those that involved public money. To read the complete article in Marketer magazine, click here.

 

The Evolving Real Estate Landscape
Mike Gray and Andrew Ryan explore using generational research to develop customized marketing programs for residential buyers. To read the entire Inside Business article, click here.

 

Mixed-Use Projects Meet Changing Consumer Demands and Demographic Trends
Mike Gray and Andrew Ryan discuss evolution of mixed-use developments in the United States. To read the full article from American City & County magazine, click here.

 

Branded Content Tips
Mike Gray and Andrew Ryan explain how to leverage branded content for marketing and business development goals. To read the full article from Virginia Business magazine, click here.

 

Social Media Tips for the Real Estate Industry
Andrew Ryan shares social media tips for commercial real estate developers, investors, and property managers. To read the full article from Inside Business, click here.