It’s always nice to hear positive feedback and praise on our work. When it comes from the right places, that type of recognition can lead to new business opportunities. That’s what makes awards and rankings so valuable for businesses and professionals. They can be powerful tools that help you differentiate yourself from others.
Simply put, well-respected awards and rankings credential organizations and professionals. They can solidify your role as an industry leader and highlight the incredible impact you have made in your community. Just as important as the award is what you do with it. Awards and rankings should be leveraged as a business development tool. Highlight them on websites, blogs, and social media. Use an award as a touch point for existing and potential clients as well. Awards and rankings are so valuable because another organization is endorsing you and putting the weight of their reputation behind you.
Don’t Waste Time
Finding the right award or ranking is a critical step. Not all awards are made equal and spending resources on award programs that won’t delivery any return is a waste. Rather, we work with clients to find the awards that matter to their target audience. We then identify the strongest possible person or project for an award so that you’ve got the best chance to win (sometimes that means waiting). Crafting a persuasive narrative can help you stand out for judges and with a unique perspective, we can help you tell your story the right way.