info@cpgroupllc.com

7113 Three Chopt Road, Suite 204 | Richmond, VA

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Reputation Management

Your reputation can take years to build and enhance, but only hours or days to be damaged irreparably. In today’s digital and social world, virtually anyone can interact with companies, organizations, institutions, and brands. There is a great deal of potential, but also many challenges. It’s critical that organizations monitor and respond to feedback quickly and proactively. In fact, replying to a comment or review, especially negative, is as much for other audiences as it is for the person commenting. Building, enhancing, or maintaining your reputation takes constant diligence and we’re here to help!

A Holistic Approach

We take an integrated approach and use a variety of PR, marketing, communications, monitoring, and outreach tools. Reputation management requires broad-based and ongoing efforts. Although important, it goes beyond responding to feedback online. Community events, for example, can be a great way to increase awareness and promote your company or project. Likewise, community service is a proven strategy to build relationships with clients and facilitate a positive work environment. Regardless of your specific goals, we can provide creative ideas that work for you.

Community Relations Strategies

With our communications background, we understand proven reputation management strategies, including community relations and rebuilding. Your company’s reputation is always our top priority. We don’t just focus on the issue at hand because we understand that victory in a single dispute or crisis isn’t as critical as winning the broader war by protecting your brand in the long term. Building or repairing relationships take time and a strategic approach. We have experience helping organizations successfully connect with their local communities. Whether it’s trying to approve a new project, a desire to be a good community steward, or weathering a crisis situation, we’ve got you covered.

Proactive Public Approach

Developers, home builders, senior living providers, and A/E/C firms often work closely with public entities. Navigating local and state governmental bodies can be a difficult task. We can help you achieve your goals and ensure that your messages are consistent with and complement your public communications. Developing the message and understanding the most appropriate channels in which to communicate it with target audiences is critical to the success of any project, especially when public money is involved. Whether you or one of your clients faces a challenging environment, we can help to ensure that your voice is heard and makes an impact.

Reputation Management Case Studies