Demographic realities and the much-predicted “Age Wave” have resulted in immense growth for the senior living sector. Although the industry still has significant growth potential, the competition continues to increase as the number of senior living options expands exponentially. Meeting the evolving needs of residents and standing out in a crowded field is a key challenge. We’ve got years of experience working with a variety of senior living communities, including independent living, assisted living, memory care, and nursing/intensive care.
It’s About People
Senior living decisions are very personal and we believe that the most successful communities focus on people. Amenities and activities are important. Location and pricing matters. But when it comes to someone’s home and someone’s community, it’s the other residents and the staff that make the difference. Our approach to PR and marketing for senior living communities is based on this understanding because it works.
We’ve helped senior living communities gain new residents through a variety of marketing and communications tactics. As this market becomes increasingly crowded, it will be more important than ever to differentiate yourself through creative and innovative marketing. As the way we search for and choose senior living communities evolve, are you reaching your target audience?