As Thanksgiving approaches this week, it’s the perfect opportunity for us to pause and reflect on the many blessings we share. This year has seen lots of growth and we’re thankful for so much. Since our company’s founding in 2009, our firm has been fortunate to have amazing support from clients, colleagues, friends, and family.
Last week, Virginia Commonwealth University’s Kornblau Real Estate Program held its annual Real Estate Trends Conference in Richmond, VA. Vera and I joined over 1,500 attendees at this popular half-day conference held in the Greater Richmond Convention Center. The conference provides a great overview of the health of the real estate market in Richmond and the economy more broadly. Simply put: Everyone was feeling good this year! A strong economy and demand across various real estate sectors is a good recipe for optimism.
We’re excited to welcome Vera Magdeeva to our team as a Communications Specialist! Vera joined Commonwealth Partnerships in April and most recently handled communications for CBRE in Richmond and Charlottesville, and Fredericksburg. With over four years in the communications and public relations fields, she is experienced in pitching stories, social media, and content creation. Vera is passionate about learning and is always on the lookout for innovative tools and techniques. We thought it would be fun to interview this passionate VCU alum!
The architecture, engineering, and construction sectors are increasingly competitive in markets at every level. Relationships are certainly helpful for business development efforts, but having the experience to show you can handle a new project is crucial to securing work. Firms that can successfully differentiate themselves are far more likely to be on the winning side. But, how exactly does an A/E/C firm stand out from others? One proven technique is weaving together a strong narrative that showcases previous work and positions you as a leader in the field. Identifying those successful project is a great step, although it’s just the beginning of a longer process.
Marketing strategy and implementation should serve as the foundation for any home builder’s sales strategy. A strategic marketing plan will help a builder realize, or even, exceed their financial goals. This takeaway, more than any other, was repeated consistently for two days earlier this year in an Orlando classroom at the International Builders’ Show. This message also was relayed at the recent Local Forecast Seminar for the new home industry in Richmond, VA. Increasingly, builders are recognizing the powerful role that new home marketing can and should play in their success.
Earlier this month, we joined more than 500 attendees at the annual Local Forecast Seminar in Richmond. The event, hosted by the Home Building Association of Richmond, takes a look at what lies ahead for the new home industry in Central Virginia. Always full of fascinating insights, this year’s event provided an overview of the economic conditions for home building, top design trends, and advice for home builders in the digital marketing space. Good news is that the economy’s fundamentals are strong and experts anticipate that the Richmond region should see about a three percent sales growth for new homes in 2018. That’s a solid prediction, albeit not as high as some had hoped.
Spending a few days in Orlando, FL in early January might sound like a nice vacation, but I wasn’t there to enjoy the weather or theme parks. Rather, in the days leading up to the National Association of Home Builders’ (NAHB) massive trade show and conference, the International Builders Show, I was in a classroom with two dozen marketing professionals, builders, and developers for NAHB’s Master in Residential Marketing (MIRM) classes.
The communications industry is evolving rapidly here in the United States and across the globe. As the ways that we interact with one another change, communications professionals must adapt to reach audiences. The pace at which these shifts are occurring has picked up speed in the past decade as well. Recognizing the need to identify these challenges and the top trends, Cision and PR Week released their 2017 Global Communications Report. The study highlights a few obstacles for communicators and shows that certain communications channels, notably social media, continue to become more entrenched. Here’s our take on four of the top issues addressed in the report: