During the Fall of 2012, Andrew and I decided to pursue our Accreditation in Public Relations (“APR”). The APR has stood as a signature accreditation within the public relations industry since 1964. More importantly, it requires rigorous testing and continuing education requirements which keep those who carry the letters up-to-date on all the most important trends in communications, media relations, social media, government affairs, crisis management, etc. The APR also stands for ethics. Every individual who applies for the APR must abide by PRSA’s Code of Ethics which includes Honesty, Independence, Loyalty, and Fairness, among others.