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The New Year has finally arrived! Many of us were happy to say goodbye to 2016 and usher in a fresh start earlier this week. Among the many revelations over the past year, 2016 lifted the veil on some tried and true PR and communications trends which have been deteriorating for some time. From the way that fake news is impacting media relations to the transformation of a one-click culture to the ways we consume content, let’s take a look at some of the biggest PR communications trends that we’re watching in 2017.

lanternAll of us at Commonwealth Partnerships wish our clients, friends, and colleagues a very happy holiday season and prosperous new year. The holidays are a perfect opportunity to spend time with great friends, family, and loved ones. In all the frantic chaos of the holidays, we hope you have time to reflect and slow down a little. We’re so thankful for our amazing clients and having fun at work every day! You all have helped to make 2016 an incredible year and we can’t wait to see what’s next in 2017.

gcrAs 2016 comes to a close, this is a perfect time to look ahead to next year and beyond. Rather than offer some predictions — don’t worry, Mike will be doing just that in an upcoming article for PR News and we’ll share his insights — I want to take a bigger-picture look at the PR sector. As a participant at PRSA’s 2016 International Conference in October, I was fortunate enough to attend a breakout session on the USC Annenberg Center for Public Relations’ “Global Communications Report 2016.” So what the does the next five years look like for the PR industry? There’s lots of good news, but some challenges ahead as well. Here are my top five takeaways for the future of PR: