As our society continues to become more social and digital, the rise of influencer marketing has been swift. Influencers offer a number of marketing benefits to raise awareness and promote a product or service. They can connect with target audiences have a lasting impact. Social Times recently noted the rise in influencer marketing. When many of us think of influencers, we immediately jump to big-name celebrities. However, that’s changing too as new research from the Wharton School shows that micro-influencers drive behavior at higher rates that previously thought. Given this evolving marketing strategy, many organizations are trying to determine how to leverage influencers.