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mediatrainSecuring an interview with a media outlet can be an exhilarating experience. Like any interview, these opportunities present individuals with the chance to demonstrate knowledge and/or raise awareness. They also require an ability to think on your feet and manage your tone and demeanor. However, most individuals do not spend an appropriate amount of time preparing for an interview. This mindset can be very dangerous as it could cost a relationship, damage reputations, or even worse. As you would with any job interview, preparation for an interview with a media outlet is an important function of the process. Here are a few tips and tricks to remember:

influenceAs our society continues to become more social and digital, the rise of influencer marketing has been swift. Influencers offer a number of marketing benefits to raise awareness and promote a product or service. They can connect with target audiences have a lasting impact. Social Times recently noted the rise in influencer marketing. When many of us think of influencers, we immediately jump to big-name celebrities. However, that’s changing too as new research from the Wharton School shows that micro-influencers drive behavior at higher rates that previously thought. Given this evolving marketing strategy, many organizations are trying to determine how to leverage influencers.

awardsCommonwealth Partnerships was honored to receive four awards of merit at the Virginia Public Relations Awards this week. PRSA Richmond, which organizes and hosts the event, recognized a number of professionals and organizations from around Virginia. The awards ceremony, held at the stunning Virginia Museum of Fine Arts, was a great opportunity to celebrate the success of our clients and hear about other award-winning campaigns. During the course of the awards ceremony, a few common characteristics emerged for many of the tactics and campaigns that were recognized with awards. We thought it would be helpful to share the most important components of a successful campaign. Here are four keys to create an award-winning PR and communications campaign:

social2Social media is ever-evolving and ever-changing. New and innovative features, trends, and platforms are constantly popping up in the social sphere. As a result, it can sometimes be challenging to keep up with the latest and greatest social media trends. Below are some recommendations on how to increase your professional development and stay on top of the cutting edge of social media:

mediatrain1The public relations profession is one of the most difficult industries to work in because we, as practitioners, have absolutely no control over the end product. Editors, reporters, correspondents, etc. have a great appreciation for what their publics are interested in reading, seeing, and hearing which means they have the final say in what is and is not newsworthy. That is why it is so important for companies to fully embrace and understand the media training process. From gauging the newsworthiness of a story to providing worthwhile information, there are some important first steps that business leaders should know.