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social3A month ago, I had the wonderful opportunity of visiting a Communications class at Virginia Union University and sharing my personal insights and experiences with social media in business. My presentation, titled “The Benefits of Social Media For Your Business,” explained and gave examples of reasons why social media is beneficial to any type of business, and how social media is now a component of any business’ marketing strategy.


HHHunt Communities Snow Day Photo Contest. (Photo courtesy of Carmen Doherty Photography)

More and more home buyers are using the Internet and social media to help them make decisions throughout the buying process. Many brands, including homebuilders, have trouble coming up with fresh, innovative, and authentic content to incorporate into their social media strategies to entice those potential buyers. However, there’s a simple and effective way to gain great content that comes straight from your target demographic. That’s where social media contests come into play!

blueprintArchitecture, engineering, and construction firms face a variety of challenges when it comes to public relations. The services that A/E/C companies offer are often complex and not highly visible. Firms need to secure permission from clients to discuss projects. There is uncertainty about how to communicate the work to non-professionals. All of these challenges can pose concerns for A/E/C firms, but there are some simple steps that you can use to craft a compelling story.

sl-handsThe boom in the senior living industry over the past several years has spawned numerous opportunities for investors but complicated the decision making process for families seeking a safe and comfortable environment for their loved one. Historically, there were much fewer options when a family decided on assisted living or memory care. The huge influx of aging boomers changed that dynamic as investors seek to get in on the growing market by creating new communities and companies to meet the needs of the population. That is why it is more important than ever for senior living providers to examine public relations as a tool to distinguish their brand, amenities, and care of residents from their competitors. What does that look like? Here are some tips: