7113 Three Chopt Road, Suite 204 | Richmond, VA


rulersWe often get asked the question about how we measure traditional media relations. It is true that media relations is not as easy to measure as say – direct sales. However, it is actually very easy to measure the results of a campaign if you know what to look for. That is why it is essential for companies to develop goals and objectives before the first pitch goes out the door.

The first step in outlining your objective is bringing all of the stakeholders together to discuss the outcomes that the company hopes to achieve through a media relations campaign and asking them three simple questions:

holidaysAll of us at Commonwealth Partnerships wish our clients, friends, and colleagues a very happy holiday season and prosperous new year. The holidays are a perfect time to reflect and show gratitude. We’re so thankful for our amazing clients and incredible friends and colleagues. You all have helped to make 2015 the best year yet for Commonwealth Partnerships. We appreciate your friendship and support, and truly look forward to working with you every day. We’re excited for continued growth in 2016 and lots of new adventures together!

The end of the year is almost here so we thought it would be fun to take a look back at some of the most innovative and successful public relations campaigns from 2015. Before diving in, the World PR Report by the Holmes Report provided us with some great data in which to set the stage. The top drivers of growth in the PR industry over the past 12 months included: social media/online content management, multimedia content creation, and traditional media relations. There really shouldn’t be any surprises here but it does show the growing importance of actively creating new content on a continuous basis. All of these campaigns did just that: