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Commonwealth Partnerships was pleased to host a special presentation last month about content marketing trends and tips. The event was a huge success and featured Troy Bell, Director of Marketing and Air Service Development at Richmond International Airport, Caroline Logan, Director of Corporate Communications at the Virginia Tourism Corporation, and Casey Werderman, Public Relations Senior Coordinator at CarMax. The panelists presented successful case studies of recent content marketing campaigns and addressed a wide array of issues, including planning for a campaign, tracking results, and the evolution and integration of marketing efforts.

influencerInfluencer Marketing is becoming increasingly popular as a new type of marketing for both large and small brands.

An influencer is a person with a large following base who shares tips and tutorials for a specific niche on social media and on a blog. Using an influencer to help spread your message increases the visibility of your products and services. You’re essentially marketing to the influencer’s loyal audience and followers as well as your company’s, thus increasing engagement and your follower base. 

starAutumn may have officially started just a few days ago,  but for many organizations it’s already time to begin thinking about the holidays. The holiday season and end of the year offer wonderful opportunities to show your appreciation for clients, team members, and others. It also can be a great time for media outreach. To make the most of the upcoming holiday season, it’s important to plan appropriately and start planning now. Here are three areas where early holiday communications planning can make a big difference:

frontlinePeople purchase what they know. That goes for consumer goods and professional services. For example in his book, Descartes Error, Antonio Damasio, professor of neuroscience at the University of Southern California, demonstrates that people buy goods that they have an emotional response to. That response is usually the result of having tried it before or having a loved one/trusted friend recommend it. This should not come as a surprise given that our species thrives off of inter-connectedness, so why shouldn’t our buying behaviors reflect that?

videoWe are becoming an increasingly visual society. There are many who bemoan the shorter attention spans recorded today and the decline in reading, however humans have always been visual beings (think back to cave drawings and hieroglyphics). Today we have many more channels witch which to consume visual materials. And consuming it, we certainly are. On YouTube alone there are 4 billion video views a day and users watch 6 billion hours of video per month (yes, billions).  And demographics don’t matter when it comes to viewing videos. We all do it! As QuickSprout reported, online users between 35 – 54 are just as likely to view and search videos as users between 18 – 24.  The video revolution has been happening for many, many years and company’s need to identify how they can leverage video for their marketing and business development efforts. A key component of any successful video is its narrative, which ties the video together and keeps your audience’s attention. We’ve got five tips to develop effective video narratives that deliver: