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writingThe key to success with any byline article for a business or trade publication is being able to demonstrate a unique set of skills or knowledge about a particular subject matter. There are three main reasons why professionals choose to write byline articles: (1) to share research; (2) to credential one’s expertise; and/or (3) to spark conversation over an opinion. All three of these are great reasons why professionals should write byline articles. However, here are some tips on what to stay away from:

HHHC SMWith the beginning of Fall quickly approaching, it’s time to enjoy the cooler weather, pumpkin treats, sweaters, and end of year planning! This time of year can be very hectic for businesses and consumers because of budgeting season, reporting, and the holidays. That is why it is critical to continue engaging with your audiences through a variety of different means. One of those is social media. Social media campaigns are a great way to re-energize constituents, boost thought leadership opportunities, and build more awareness. The emotional spirit during the holidays naturally leads online users to participate in social media contests and promotions. Since the holidays are coming up, we wanted to help you get ahead of the competition by sharing three of our favorite holiday social media campaigns. Maybe you can take snippets from the below campaigns to use for your own business marketing strategies this season.

auditNext week marks the unofficial end to summer with Labor Day weekend which means that everyone will be heading back to school. It also means the start of the dreaded budget planning season. Marketers across the country will be starting to pull together their projections for 2016 and creating reports to explain ROI on expenditures during 2015. Whereas budget season can be stressful, it also forces us to really examine what works and where there can be room for improvement for marketing efforts. As you go into your budget, here are some tips:

Awards1As summer comes to a close, we’re about to enter the height of awards season! No, I’m not talking about the upcoming Emmy awards and we’re nowhere near Hollywood’s official awards season that seems to stretch on for months at the beginning of the year. Rather, I’m referring to personal and industry awards, many of which are currently open or will soliciting call for nominations in the coming weeks and months. From top 40 under 40 to projects of the year, every industry offers awards opportunities. As we’ve previously discussed, awards can be great credentialing tools. However, crafting successful award entries takes time and a creative story. Before you dive into awards season, here are five questions you need to ask:

content-marketing1Your brand is often your first impression and represents your company in public. It allows your customers and clients to understand who you are, what you sell or services you offer, and the personality of your business. To develop a successful marketing strategy, you must determine who you are as a company and build a brand around your core strengths, skills, and experience. Here are some tips on how to effectively communicate your brand: