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Woodward Avenue (Photograph by Mike Gray)

During a tour of the iconic Fisher Building in the the New Center area of Detroit, the owner of the building recounted a story. Last year the firm that had been hired to market the property suggested that the owners install a half-pipe in the Art Deco atrium. The owners asked how that would help drive new tenants to the property. The marketing firm responded: “Finding new tenants is the easy part. Making this property relevant again is the challenge.”

The architecture, engineering, and construction sectors are increasingly competitive in markets at every level. Relationships are certainly helpful for business development efforts, but having the experience to show you can handle a new project is crucial to securing work. Firms that can successfully differentiate themselves are far more likely to be on the winning side. But, how exactly does an A/E/C firm stand out from others? One proven technique is weaving together a strong narrative that showcases previous work and positions you as a leader in the field. Identifying those successful project is a great step, although it’s just the beginning of a longer process.

You may have noticed over the past few months that many individuals have been talking about Vero, which is a new social media platform that has seen a big jump in popularity recently. From 150,000 downloads to more than 3 million users in a week, Vero is the most downloaded social app this month, which has tons of people talking. Is Vero the latest social media platform to rise to prominence?

new home marketing strategy tipsMarketing strategy and implementation should serve as the foundation for any home builder’s sales strategy. A strategic marketing plan will help a builder realize, or even, exceed their financial goals. This takeaway, more than any other, was repeated consistently for two days earlier this year in an Orlando classroom at the International Builders’ Show. This message also was relayed at the recent Local Forecast Seminar for the new home industry in Richmond, VA. Increasingly, builders are recognizing the powerful role that new home marketing can and should play in their success.