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content-marketing1Your brand is often your first impression and represents your company in public. It allows your customers and clients to understand who you are, what you sell or services you offer, and the personality of your business. To develop a successful marketing strategy, you must determine who you are as a company and build a brand around your core strengths, skills, and experience. Here are some tips on how to effectively communicate your brand:

interviewMedia relations is among the most valuable ways to credential companies and individuals as thought leaders on a particular subject matter. Study after study shows that media relations is one of the most important components that is taken into account when a consumer makes a purchasing decision. The reason being is that unlike advertising, there is no exchange of money when someone is quoted in the media or writing a by-line article. Despite this fact, individuals and companies continue to think that when they are presented with a media relations opportunity that they can come to the table ill-prepared or expecting a final product which is more like an advertorial. Here are some important tips when working with reporters and editors:

nhrIt can be hard to stand out in a crowded field, as far too many companies know. As the number of communications channels increase it can be more challenging to reach your target market and differentiate yourself. Traditional awareness tactics, like advertising, is expensive and offers diminishing returns. Even media relations or social media alone are rarely enough to break through the deafening noise hitting all of us. Content marketing has grown in popularity, but the sheer number of content options can be overwhelming for many. If you’re feeling lost and searching for a marketing communications tool to help superharge your efforts, consider branded and expert reports.

video-grabMore and more businesses are subscribing to the trend of “Help Not Hype” when it comes to marketing strategies, which means that they are providing trusted, helpful, and useful information to prospective customers and audiences. No longer are the days of companies “hyping” how awesome they are. In order to gain trust among new clients and to keep them coming back, companies have to show they want to help. What better way to practice the trend of “Help Not Hype” than by incorporating useful and valuable videos into your social media strategy?

newspaperIt’s the middle of summer which means that people are dodging in and out of the office for vacations and time with family. Nowhere is this truer than in newsrooms across the United States. We often forget that there are actually people who have lives behind those bylines. That is why there can be increased frustration for some PR practitioners when it comes to pitching a story during the summer months. Here are some good tips to think about: