We all communicate with one another on a daily basis. Despite the constant stream of communication, from talking to sending texts and tweets, capturing your organization’s voice remains a challenge for many. Trying to relay a brand’s mission and purpose can seem much more complex than engaging in small talk, but it doesn’t have to be. It’s true that there might be more complex ideas to relate, however many of the same basic principles apply.
Finding your organization’s voice really comes down to finding your voice as a communicator. Having a clear voice is critical to establishing consistency, strength, and authenticity. So how do you find that voice? Here are five tips to help: