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voiceWe all communicate with one another on a daily basis. Despite the constant stream of communication, from talking to sending texts and tweets, capturing your organization’s voice remains a challenge for many. Trying to relay a brand’s mission and purpose can seem much more complex than engaging in small talk, but it doesn’t have to be. It’s true that there might be more complex ideas to relate, however many of the same basic principles apply.

Finding your organization’s voice really comes down to finding your voice as a communicator. Having a clear voice is critical to establishing consistency, strength, and authenticity. So how do you find that voice? Here are five tips to help:

shareWord-of-mouth is without question the most powerful form of marketing there is, and social media sharing is really just word-of-mouth powered by technology. So in today’s world of social media and sharing, crafting engaging content is incredibly important to increasing your brand’s name recognition.

How do you make sure you’re creating content potential customers will want to share?  Here are five tips to increase your social sharing strategies:

raceSocial media is always evolving and changing. No longer are the days where businesses can use the same social networking tactics as they did this time last year. In order to stay ahead of the competition, it’s important to take the time to research new trends, know who your target audience is, and become an expert in your field. Make sure to implement these social media tactics in your overall marketing strategy to keep your business’ social media presence fresh.

moneyCompanies have the opportunity to engage in a variety of different sponsorship opportunities. Some of them are philanthropic, some are industry-specific, and some are business development opportunities. For the sake of this post, we are going to focus on the business development sponsorships.

Sponsorships, like any initiative, should always be measured with a business development-specific ROI in mind. They are an investment in your brand and a way to encourage prospective clients to engage your services and/or product. That is why it is critical for owners and marketing personnel to map out strategies and policies at the beginning of their fiscal year so that there is no confusion from staff and a company is not throwing away precious resources. Here are a few tips to keep in mind:

social-buttonsIt seems as though our society is increasingly visual as images and videos continue to dominate our lives and remain the most consumed media type. Although it’s been a steady shift toward this visual work, it shouldn’t be too surprising. After all, according to the Social Science Research Network, 65 percent of people are visual learners. This shift to visual communication is important and something all organizations need to monitor. It’s also why you must keep your message clear and concise. As the adage goes, a picture is worth a 1,000 words!