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moneyCompanies have the opportunity to engage in a variety of different sponsorship opportunities. Some of them are philanthropic, some are industry-specific, and some are business development opportunities. For the sake of this post, we are going to focus on the business development sponsorships.

Sponsorships, like any initiative, should always be measured with a business development-specific ROI in mind. They are an investment in your brand and a way to encourage prospective clients to engage your services and/or product. That is why it is critical for owners and marketing personnel to map out strategies and policies at the beginning of their fiscal year so that there is no confusion from staff and a company is not throwing away precious resources. Here are a few tips to keep in mind:

social-buttonsIt seems as though our society is increasingly visual as images and videos continue to dominate our lives and remain the most consumed media type. Although it’s been a steady shift toward this visual work, it shouldn’t be too surprising. After all, according to the Social Science Research Network, 65 percent of people are visual learners. This shift to visual communication is important and something all organizations need to monitor. It’s also why you must keep your message clear and concise. As the adage goes, a picture is worth a 1,000 words!

April 21st was a big day on the calendars of many marketing, web, and search engine professionals. Dubbed “mobilegeddon,” that date indicated the rollout of Google’s mobile friendly update to its search algorithm. There was much fanfare and media hype about this change, which was not too dissimilar from the Y2K scare at the turn of the century. Much like Y2K, mobilegeddon really only came in with a whimper. What has the fallout been in the first few weeks since mobilegeddon?

SocialMedia1With so many tweets, posts, comments, and shares taking place on a daily basis, it can be difficult to get a message across to your audience. That is why it is critical to strategically post content during higher traffic times. Not only will this ensure greater visibility on each individual social media platform, but will also help to drive traffic to that content. We’ve broken down Twitter, Facebook, and Google+ to show the best times and days to post. QuickSprout has an excellent infographic, which can be used as a quick resource when deciding when to post on social media.

video2It used to be that creating a great video was only accessible to big brands with the big marketing budgets, however, the power of video marketing has become something no business (large or small) can ignore.  With new technologies and shorter attention spans, video is becoming an invaluable tool to capture your audience.  With more and more businesses pushing to integrate video into their campaigns, here are five of the most frequently asked questions on how to make a great video campaign: