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computer_notebookDeveloping a content marketing strategy can be a daunting task because it can include everything from blogs and infographics to events and design work.  Almost anything can fall under “content marketing.”  Content marketing focuses on owning media, not renting it, according to the Content Marketing Institute.  So what does that mean for you when you’re considering content marketing strategies?

HHHC SMExciting news for Twitter and Google! Both platforms announced on February 4th that they are working together so that tweets will be seen in Google search results as soon as they’re posted. What does this change mean for your search and social tactics? We’ve broken down the partnership and how it may affect your brand and organization online, both positively and negatively: