With the New Year upon us, many organizations are finalizing 2015 marketing plans. Developing a strategic plan is critical to success and the research component of the plan is vital to your ability to achieve your goals. As part of that research, it’s important to take a step back and evaluate your target audience. Although the beginning of the year is a natural time for this review, it’s importance to do it periodically. Really, it’s always a good time to dive in, research, and discover who’s been utilizing your services!
There are a number of key questions and factors to consider when you take a look at your target audiences. We’ve got three ways to learn who your target audience currently is and explore them more deeply in 2015.