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7113 Three Chopt Road, Suite 204 | Richmond, VA

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If you have social media accounts for your business, then at some point you’ll encounter negative comments online. An unsuccessful product, poor customer service, and customers unhappy with their overall experiences may lead to negative remarks on Facebook or Twitter. According to Digimind, 80% of consumers have received advice through a social media outlet regarding which product or service to purchase. What are the best practices when handling negative comments? It says a lot about you and your business on that way that negativity on social media is addressed. Here are the top methods for responding to unhappy users on social media:

As relationships between organizations and customers/clients evolve, more buyers are looking for individuals and companies they can trust. They want to work with someone who is seen as an expert in his or her field and is a trusted resource. This type of relationship is especially true in the B2B world as every professional service and A/C/E firm knows. Gaining the necessary expertise to serve clients takes time, diligence, experience, and hard work. However, that expertise doesn’t become valuable until you leverage it. If no one is aware of your unique skills they won’t help you land new business.

The official announcement today that Stone Brewing Co. has selected Richmond for the location of its East Coast production facility is a significant economic development victory for the City and the region. Gov. Terry McAuliffe announced the deal this afternoon at the Governor’s Mansion. Stone’s Richmond plant will be located in the Fulton section of the city’s East End and is expected to be a catalyst for redevelopment and additional investment in the area.

In my previous post, I discussed what real estate developers should be doing to market their communities to the Millennial generation. I would like to now discuss how and what they should be doing to capture Generation X. This generation is by far one of the most complex. Given the turbulent times that they grew up in, it should not be a surprise that they tend to be wearier of authority and more autonomous. The fact is that many in Generation X have felt the full brunt of numerous devastating recessions – especially the Great Recession.