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As we talked about last month in our posts on marketing your community to Millennials and Generation X, each generation expects certain characteristics when thinking about where they would like to live. That is true for the Boomer generation as well. Every day between 8,000 and 10,000 Baby Boomers in the United States reach the age of 65. However, unlike previous generations, they are not as excited about throwing away their independence for a senior living facility.

Welcome back to our three-part series on thought leadership PR! In this post, we’ll take a look at what happens after you’ve identified your area of expertise. The key question at this stage is how to promote your thought leadership and secure PR opportunities. For a recap on what we’ve covered already, take a look at our previous blog post on finding thought leadership opportunities.

With so much information constantly being transferred on social media, it can become difficult to determine which information is useful and which information is unrelated for your business insights. For those who are new to analyzing behavior on social media, there are any number of snags that make it tough to find the meaning in all the mess. What are the major goals of businesses on social media today? Below are the top four ways businesses use social media:

While most of us are focusing on the upcoming holiday season and the numerous responsibilities that come with end-of-year planning, Virginia elected officials are busily preparing for the 2015 General Assembly session. We are in the heart of the prefiling calendar which means that members of both the House of Representatives and Senate have started introducing legislation which they hope to introduce next year for a vote. If last week’s elections taught us anything in Virginia, it is that both sides of the aisle are going to be pushing hard for their specific agenda – even at the state level. Republicans believe that the closeness of the vote between Sen. Mark Warner and challenger Ed Gillespie, coupled with their stronghold on Virginia’s congressional delegation have given them a mandate to push a more conservative agenda. Meanwhile, Democrats are energized to do the same since their party controls the state’s top three seats of power.