Over the course of our lives, we have numerous opportunities to choose where we live. Those choices change over time as we age, our family situation shifts, and our needs alter but we pride ourselves on our ability to choose a neighborhood or community that best meets our needs at a given time.
The challenge for real estate developers who build multi-family units and single-family homes are these choices. How do you make your community stand out from the competition and marketable to certain segments of the population? Is it location? What about school districts? How about vicinity to family and friends? For millennial buyers and renters, the answer is much more complex than you might think.