Are you prepared for a crisis to hit your organization? This is question is less about if a crisis will hit and more about when a crisis will emerge. Whether the result of a natural disaster (i.e., hurricane), human error (Comcast’s now infamous “customer service” call), or something more nefarious (i.e., data security breach), every organization and company will face crises. You may have the necessary insurance and some operational contingencies, but too often the communications side of a crisis is ignored. The organizations that don’t address crisis communications do so at their own peril. As countless examples demonstrate, how a company responds to a crisis could have a more significant impact on its bottom line than the crisis itself.