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As the number of communications channels continues to expand, individuals and organizations have almost limitless tools at their disposal to reach their target audiences. These new channels certainly have provided valuable opportunities. However, one tool — media relations — is still among the most important ways to increase awareness and credential a person or company. Media relations has been a stalwart strategy of PR and marketing professionals and remains so today, even despite the changing newsroom landscape. The Pew Research Center’s “State of the News Media 2014” report finds that although staffing levels are beginning to stabilize, newsroom headcounts have dropped double digits in the past decade. Shrinking newsrooms have certainly been tough to watch and the realignment has put more pressure on reporters. This new dynamic also reinforces the importance of strategic media relations. When you’re positioned as a resource, reporters will call and you can showcase your expertise.

8505316460_78d0abaf5b_zWe have all heard the phrase, “short and to the point” – yet it seems that so many marketing strategies fall prey to long winded content.  This is understandable of course, because, as content creators, they are likely passionate and very knowledgeable about their specific industry.  This can mean content creators are willing and able to write pages and pages and pages of unique content on their field.  However, for website content, writing in that level of detail isn’t usually the best way to go.

Last month, we spoke about how signature event programs can be used by nonprofit organizations to both bring more awareness to the organization and increase philanthropic giving. Well, the same is absolutely true for the for-profit business community. If done correctly, signature events provide an excellent platform to grow business opportunities. However, the challenge with this particular demographic is not to make the event about the host – it is about making the event about the clients and attendees.

You know that a word or phrase has officially made it when it becomes a part of the venerable Oxford English Dictionary. That momentous achievement was announced earlier this summer for “hashtag.” Born in social media, the hashtag has been in existence since 2007 and has skyrocketed in popularity over the past few years. Noted by the # sign in the front of a word, phrase, or string of words, hashtags offer a lot of benefits for users on social media platforms. Many social media sites encourage the use of hashtags, including Twitter (where it all started), Facebook, Google+, and Instagram. They’re not only helpful for users, but savvy brands have leveraged hashtags for marketing purposes as well.

August 19, 2014 - Commonwealth Partnerships announces that Elyssa Bernstein has joined the Commonwealth Partnerships as a Social Media Coordinator. Elyssa will be helping clients build their social media presence on platforms such as Facebook, Twitter and Google+. She will be assisting in increasing engagement and fostering relationships...